![]() ![]() Theyâre in a state where theyâll be more receptive to you contacting them Zero Moment of Truth (ZMOT) Itâs when an event transpires that triggers a thought in them about even making a purchase.Īt this point theyâre not completely sure about their need and are open to suggestions. This moment of truth is even before your customers get into the research phase. This is the earliest instance of a potential customer beginning their journey with your business. ![]() They declared that understanding it was a critical requirement for success in Event Driven Marketing (EDM). The Less Than Zero Moment of Truth (customers expect every moment of truth to provide accurate information and seamless, effortless interaction with your organization. ![]() The point of this is simple, if all your customer interactions have positive outcomes and leave your customers feeling good about your brand or product, your business will be far more likely to experience success and growth. Your aim needs to be to make sure that these moments of truth cause your customers and prospects to have a positive impression of your business or product rather than a negative one. Now, the impression that they form may be positive or negative. In customer experience management, they are essentially points during the customer journey when key events occur and your customers tend to form opinions about you There are several moments at which a customer, a potential customer, or a future customer will have an interaction with your business.Ī moment of truth (MoT) is any interaction during which your customer can form an impression of your business, brand, or product. ![]()
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